As the year comes to an end take a look at how you marketed your business online. Your website is your number one branding for any online presence. Then comes your social media platforms, your email marketing, and text messaging marketing.
Having a website is like providing a book for your online prospects. It provides who you are, what solutions you have, and what geographical area you service. A website can tell more to your story than you can tell your prospects in a consultation.
One of the most important things is to make sure your website is always updated. Functionality has to be easy to use and easy to view. The average time someone stays on your website is 45 seconds. The moment your prospect gets met with a 404 error or is having a hard time viewing your content that amount of time decreases. Your goal is to have your prospects stay on your website for mor than 45 seconds. One of the most used devices that someone uses to do their searches is their mobile device. So, your website will need to conform to any mobile device. If your website does not do this now, then now is the time to update your platform.
Content is king. The more relevant content you have on your website the easier it is for search engines to connect you to the person searching for your services. Updated content is like gold. Your prospects and search engines want to see that you are constantly updating your site. Having a blog is one of the easiest ways to stay updated with content. Your prospects want to see what’s new, what projects your business has been involved in, and your community involvement.
If you are looking for a new website, contact C Three Business Consultants. We can provide a free website consultation and provide you with better solutions. What is your story and how are you being viewed online?