Having a website is the first step in branding yourself in the digital world. To ensure your website is working for you, your clients, and your prospects you need to know a few things. Today we will discuss ways of improving your visibility.
When it comes to your platform to develop a website, make sure your platform can conform to any device. More often than not, users are utilizing their phones or tablets to do quick searches. When your website comes up you want to make sure that the website is mobile friendly. If it’s not, then users are subjective to pinch and expand the website to view your information. Thus, making it hard for users to get the information they need. Which then makes it frustrating, and chances are they will click out of your website and find another website that is user friendly.
When it comes to content you need to make sure you provide enough. When you think about sitting Infront of a prospect, what would you say to them, so they better understand the products and services you provide? What you would say to your clients should be outlined on your website. If you have multiple products and services, then you should outline each and provide a concise description. Your content is not just for your prospects. Your content you create on your website is for all of the search engines as well. Think about what your consumers would search for. Make sure that you provide that content within your website. This will make it easier for search engines to connect your website to the person searching for the related content.
It is very important that you update your website often. An update can be in the form of creating blog posts, adding new content, or checking for errors. When you update your website with blog posts and new content you are adding fresh content to your website. The search engines will take note of that and understand that you are going above and beyond to make your site more relevant to what users are searching for. This will help aide your site in being found more likely by those searching for your products and services. If the website goes stagnant then it doesn’t do your business any good. Checking for errors is always good for maintenance purposes. If certain pages don’t load, have a 404 error, or links don’t work then you are only deterring your users to go elsewhere. Put it this way, if your prospects or clients can’t find the information they need in a timely manner, they will get frustrated and go somewhere else.
When it comes to marketing your website, you have a couple of options. You can do SEO (Search Engine Optimization) or PPC (Pay Per Click). SEO and PPC will need to be performed by an expert. Other ways to increase visibility is by having your website link on all of your social media platforms. Making it easier for your prospects and clients to find you.
Contact us today to learn more about website development strategies and digital marketing!