How would anyone know who you are if you don’t have a website? In a recent study with a client, they only had social media presence. They had Facebook, Instagram, and Twitter. They wanted to know how they could reach more prospects and target a larger audience.
Having social media is a start. It allows you to get your information out there to those that specifically have the platforms you are on. But you are only targeting those that you are connected to and or follow you. Well, what if someone wasn’t on a platform that you were posting to, or they aren’t connected to you? Then how would your audience be reached?
Having a website creates more visibility than any social media platform. It allows anyone that is searching online to find your website. You would be reaching those that are specifically looking for your products and services. With social media your posts will get lost in the feeds. With a website your information stays fresh and relevant to what your audience is looking for.
Having a website talks more about your business than creating a social media post. Your website is your branding. It is who you are, what you do, what you provide, and who your serve. Your website is what prospects look at to see if you’re a good fit for them. Without a website you lose opportunities.
If you own a business and you don’t have a website, create one today. Link your social media to your website. And on your social media posts make sure you always include your website url. The more avenues you give a prospect to learn more about your business the more opportunities you will have. Don’t just cater to the social media world. Cater to those that may not have social media but are online doing a search specifically for your products and services.
Contact C Three Business Consultants for your website development needs!